Data Capture Software

The software application has been designed specifically to facilitate the collection of high quality information on either consumer or trade marketing campaigns. It can be utilised to fulfil a range of different objectives.

The most popular uses of the application are: -

- Collection of consumer contact details
- Recording consumer feedback on a brand experience or field marketing campaigns
- Market research interviews

To date, other uses of the application have included: -

- Recording POS placement as part of merchandiser store visits
- Completion of daily campaign evaluation reports
- Stock ordering requests for sales representatives

Benefits vs. Traditional Data Capture Techniques

Greater efficiency as information is collected quickly and more accurately
Data is available almost instantly for downloading or analysis from a dedicated secure web-server, 24-hours a day
Photos and video can be uploaded from your live activity and ready for presentation within seconds
No need for processing of paper-based surveys by a handling house
Image or video files can be included within the survey presentation
Alterations and additions can be made to a survey once the activity phase is live without needing to return the PDAs from the field
Specifically tailored versions of the surveys can be uploaded to individual devices rather than having to rely on a single generic format
Every PDA is mobile enabled and its location can be tracked for activity evidence

Ease of use

The system has been developed especially for use by staff working in the field, either in consumer or trade environments.

We have also invested in developing an application that is intuitive to new users, which means staff can be trained on how to use the PDAs and the application in less than 30 minutes.

We also provide all training and documentation and a helpline number for any staff members who require further assistance.

Image of a girl capturing data on a pda in the field